Last update: 04/14/25
Digital signage is often used by retailers and restaurateurs to promote offers, products and news, but it can also be used to strengthen a company’s internal communication.
In this post, we will review the best ways to use digital signage to interact with your employees, as well as the technical characteristics not to neglect and the budget to plan for the installation of this type of equipment.
To explain what digital signage is, let’s take a simple example: real estate agencies. Have you never seen in the windows of these agencies screens that continuously broadcast ads? This is a concrete example of the use of digital signage.
In short, it is a communication tool that allows you to broadcast any type of multimedia content (video, image, text, music, website, webinar, etc.) on a given set of screens.
From a technical point of view, digital signage consists of the following elements
Make your new employee feel special from day one. Post personalised welcome messages with their name and photo on all your company’s digital signage screens.
Remind your employees of special occasions and events with digital signage. Whether it’s a birthday, anniversary or surprise pizza party, let your colleagues know straight away.
The company dashboard provides an overview of the key performance indicators and progress of your organisation. Display your company’s key figures with the targets set and achieved. This will increase the involvement of your employees and give them a better understanding of the effectiveness of their work.
You can display your company’s social media posts from different platforms such as Instagram, Twitter, Facebook or Slack. A lot of effort goes into producing content for social networks, so why not reuse these posts and give them more visibility to your employees?
Digital signage can be used to promote a company’s products and services to both internal and external audiences.
Internal communication means allowing your employees to feel part of their company, to report on collective projects, to inform them of major events, to disseminate practical information, but also, and above all, to put the emphasis where you want it.
Your communication will therefore be much more impactful. It is also essential to have a software tool that is very intuitive to use if you want to be able to multiply content creators (useful for creating interest over time).
Two additional points should be mentioned for the substantive management of this tool:
The good news is that there are digital signage systems for all budgets (yes, even if you only have a few thousand euros).
Of course, the more extensive the functionality (for example, your digital signage system can be used to book meeting rooms), the higher the budget. Similarly, the number of screens will impact the overall cost.
There are many publishers/manufacturers of this type of system and therefore competition is easy.
In conclusion, digital signage is a very useful tool to federate your employees and drastically improve the internal communication of the company. If you want to think about a project to create or upgrade this powerful tool, do not hesitate to call on an audiovisual integrator like Motilde.