Effective audio-visual technology enables organisations to remain competitive while streamlining operations in an increasingly decentralised workforce.

Whether your organisation is looking to upgrade outdated systems, adapt a configuration to hybrid working models or implement AV solutions for the first time, arm yourself with the knowledge to better understand the options available to you.

Read on to find out all about AV integration: definition, benefits, and our tips for choosing the best AV integrator.

AV integration: Definition

Audiovisual integration means combining technologies (audio and video solutions) to create an ecosystem that enhances the user experience.

Audiovisual integration (or AV integration) can be applied to all types of installations: video projection, digital signage, video conferencing, video walls, sound systems, lighting, etc.

What are the advantages of working with an audiovisual integrator?

AV integrators oversee the installation and management of your AV solutions. They ensure that technologies are integrated for maximum efficiency and productivity.

Some of the main advantages of working with an AV integrator are:

  • Reducing operational costs: Professional AV integrators know effective strategies for reducing system errors that can increase costs in the long run. As efficient AV equipment improves communication and increases productivity, your organisation will also benefit from reduced operational costs associated with employee training and better time management.
  • Creating innovative solutions: One of the best things about partnering with an AV integrator is that they can design some of the most creative and innovative solutions on the market. These experts know the latest trends and products available, so you don’t have to worry about them providing you with solutions that will become prematurely obsolete.
  • Adherence to industry standards: AV integrators adhere to all industry standards for AV design and installation, ensuring that your projects meet the highest quality standards.
  • System failure prevention: An AV system failure can lead to downtime and costly repairs. When working with an AV integrator, they will work to prevent system failures to minimise potential downtime.

AV integrators can also provide additional services such as custom programming, training and support.

4 signs that you need an AV integrator

  • You need a complex AV solution.
  • Your AV system needs to work with other solutions.
  • You want to ensure you get the best return on your investment.
  • Your project is large and you don’t have all the resources you need to complete it without assistance.

It is important to bear in mind that the earlier you can engage an AV integrator, the better. When they are involved from the beginning, they will be able to guide the design and installation process for a smoother implementation.

Selecting an AV integrator: 5 points to consider

1. Choose an integrator that can do it all

If you opt for turnkey customised AV solutions through a single point of contact, you’ll know who to call if you have a problem. When you find an AV integrator you can trust, think of it as a partnership.

2. Check the company’s supplier network

Most AV companies will have a wide range of AV suppliers to choose from, so you can compare prices and brands. So look for AV companies that work with several reputable suppliers.

3. Cheaper does not mean better

A low bid may indicate that the integrator does not understand the project, does not have much experience or is increasing the budget in other ways. It could also mean that they are missing part of the scope of work, which could create conflicts in the long run.

4. Choose an integrator who can create a system tailored to your needs

Not all equipment works for all applications. It is essential to know what works and what does not work in unique circumstances. Once the equipment is pre-confirmed, the integrator must ensure that it is compatible with the room, space and furniture. They must also ensure that the proposed system works for the end user.

5. View their portfolio

A good AV integrator will have a website with examples of their work. Also look for client testimonials and case studies for projects with similar requirements to yours.


Ultimately, technology is only as good as its implementation. To ensure that the integration process runs smoothly and that the results meet your organisation’s expectations, choose your AV solution wisely. Thoroughly research your integrator’s track record to ensure that you are putting your technology in the right hands. To learn more about our services, contact us!

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